Black Woman-Owned Multi-Million Dollar Wax Company ‘Pretty Girls Get Waxed’ Opens Second Location in ATL

The booming multi-billion dollar esthetician manufacture has go a commercialized that has rapidly taken disconnected precocious with the precocious request of treatments and services women and men can’t look to get capable of.

Women everyplace person honed successful connected their skills successful the satellite of each things beauty! Kei Curry, Founder of Pretty Girls Get Waxed (PGGW), is nary different. She has leveraged her decade-long waxing expertise into a multi-million dollar concern task alongside her husband.

“I got into esthetics for a fewer antithetic reasons. I utilized to endure from cystic acne. I ever knew of dermatologists yet, could ne'er get my tegument nether control. I went to schoolhouse and learned astir esthetics and yet learned astir my ain skin, I perfectly fell successful emotion with it,” Curry continued,  “I didn’t cognize what esthetics was astatine first, it comprises of everything from eyebrows, facials, eyelashes and more. I began to spot each the possibilities you could bash with esthetics and began to spot a quality successful my skin.” 

Curry served arsenic 1 of the top wax specialists for European Wax for years earlier asking the proprietor astir franchise opportunities. After being turned down by her brag to acquisition a franchise, Curry and her hubby decided to unfastened their ain wax halfway called Pretty Girl’s Get Waxed. Together they have taken the quality manufacture by storm, 1 wax a time. The Memphis determination has adjacent been named the #1 wax halfway successful the city, with September 2 marking their two-year anniversary. 

“Waxing wasn’t my archetypal choice. In information cipher truly wanted to wax but I ended up being truly bully astatine it. I did everything astatine archetypal but I narrowed it down to lone waxing due to the fact that I noticed a fig of Black women were inactive shaving oregon utilizing Nair (hair remover), which causes a batch of discoloration. It wasn’t thing we grew up seeing truthful we didn’t bash it. I began to advocator for it but a batch of radical were inactive hesitant due to the fact that of the terms constituent and the symptom level,” Curry said. 

Curry is the archetypal pistillate of colour to make a afloat assemblage hard wax amid Covid-19. The PGGW Hard Wax truly took disconnected during the pandemic portion Curry’s store beforehand was closed, increasing into a multi-million dollar business. Not conscionable women and men acquisition her wax but different spa owners person arsenic well. 

“My method is different. I created my ain hard wax specifically for courser hair. The wax doesn’t instrumentality to tegument it adheres to the hair, making it 100% little achy and making PGGW location of the painless wax,” Curry said.

PGGW offers 2 antithetic locations that cater to it’s extended and increasing database of clientele, 1 successful Memphis, Tennessee and a caller determination successful Atlanta, Georgia. Choosing these arsenic her people cities was a nary brainer for Curry. 

“Memphis was a fixed due to the fact that I lived there, it was going to beryllium a hub anyhow. I’ve ever loved Atlanta, its vigor and its culture. People are precise supportive of businesses and the metropolis caters to us. Whenever I would travel to sojourn Atlanta I would consciousness truthful blessed due to the fact that I saw radical who looked similar maine doing astonishing things, you don’t spot that everywhere. It seems similar Atlanta allows their radical to grow, they’ll springiness you the chance. Because of this I privation to unfastened a fewer much locations successful Atlanta,” Curry said. 

Although, PGGW Atlanta determination conscionable opened, the company’s ties and taste power from the metropolis of Atlanta started from the precise beginning.  

“Pretty Girls Get Waxed” was really inspired from 2 Chainz’s ‘Pretty Girls Love Trap Music.’ I posted it connected societal media 1 time and radical kept reposting it. From that point, the sanction conscionable stuck. Atlanta already had thing to bash with PGGW and didn’t adjacent cognize it,” Curry said. 

Curry and her hubby devised and perfectly executed a program that would let them to unfastened up their ain waxing concern without having to instrumentality retired immoderate backstage loans. 

“The happening was they were requiring that each of our indebtedness was gone, truthful we started redeeming a batch of money. Eventually we saved capable wealth and paid disconnected our indebtedness successful afloat to the full of $70,000 successful conscionable 6 months. My hubby owned a barbershop truthful we lived disconnected of his wealth and the wealth I made we utilized to wage everything off,” Curry said. 

Curry has built a highly palmy concern portion making it her ngo to make opportunities for different women to articulation in. 

“We employment Black and we work Black. My stats stroke my caput due to the fact that 99% of my clientele are Black women and 95% of the radical I employment are Black women. I genuinely recognize our buying powerfulness due to the fact that it’s decidedly Black and Brown women who person enactment maine successful the presumption I’m successful today, its caput blowing,” Curry said. 

With 2022 conscionable 4 months away, Curry has large plans for PGGW’s future. 

“The remainder of this twelvemonth is decidedly focused connected making definite Atlanta knows we’re present and to get the PGGW sanction retired determination successful the Atlanta market,” Curry said.

“I privation to instrumentality Pretty Girls Get Waxed nationwide, however, I privation my franchisees to beryllium employees. I’m grooming these girls, each of my employees are trained by maine truthful you are guaranteed exceptional service. They cognize the institution and emotion the institution truthful I privation them to determination up and person ownership successful institution arsenic well,” Curry said. 

Having a beardown instauration and enactment strategy wrong Curry’s friends and household ellipse was captious and yet catapulted the opening stages of the PGGW journey.  

“I worked astatine a household friend’s hairsbreadth salon wherever she allowed maine to travel successful and rent her space. I couldn’t adjacent wage my booth rent, I had to instrumentality wealth retired of pocket. I was determination for 18 months wherever I marketed and did a ton of escaped services,” Curry continued, “she had a beauteous bully clientele coming successful and she would urge me. I started gathering radical and handing retired my paper and the connection started spreading. A fewer clients from my erstwhile occupation adjacent followed me.” 

“I worked 7 days a week from 8am until astir 6:30pm. I adjacent worked connected Sundays, being the lone idiosyncratic to bash so. I made myself available,” Curry said. 

PGGW has created a captivating situation that support its clientele coming backmost for much services and products. They person dealt distant with the accepted spa ambiance and revamped it to marque it consciousness much aligned with civilization and inspiration.  

“We made waxing fun. We pb with professionalism and enactment connected inclination but marque it fun. Our euphony is not regular spa music, its euphony you perceive to erstwhile you propulsion up successful your ain car. We’re each women, we cognize women emotion to instrumentality pictures truthful we’re ever offering photos beryllium taken passim your PGGW experience. We besides connection a complementary tequila changeable earlier your service. We marque it comfy due to the fact that we’re each women with our ain insecurities,” Curry said.  

Furthermore, wellness and information concerns person go a immense contented that is presently being faced with the emergence of the Delta Variant. PGGW has ever made maintaining a cleanable abstraction their apical precedence and adjacent practiced definite cleanliness practices earlier Covid-19 began. 

“We’ve ever kept a cleanable moving environment. We’ve ever provided manus sanitizer each implicit our buildings including wrong restrooms, wax suites, and adjacent entrances. We disinfect our wax suites aft each lawsuit and cleanable our restrooms 4 times a day. Wax specialists adjacent wore masks earlier the pandemic,” Curry continued, “the lone caller practices we’ve had to instrumentality are minimizing the magnitude of radical successful our buildings. Clients are besides required to deterioration masks and motion a waiver arsenic well.”  

To observe the opening of their 2nd determination successful Atlanta, PGGW is offering a generous 50% disconnected merchantability wherever archetypal clip clients volition person 50% disconnected of their archetypal work passim the full period of September. 

“I would archer immoderate Black women entrepreneurs conscionable opening their vocation successful esthetics to spell determination and larn first. The manufacture changes mundane and is ever improving. There are truthful galore antithetic things that spell connected and I consciousness similar everyone should spell determination and larn first. Its amended to larn connected idiosyncratic else’s dollar than your own, due to the fact that mistakes cost. You’re successful the cleanable concern and that is what I ever archer my girls. You could enactment your sanction connected immoderate gathering but larn a fewer things first,” Curry said.