So So Def Night, Adidas deal “A dream come true” for Jermaine Dupri

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By Alexis Grace | on November 14, 2021

By Donnell Suggs | The Atlanta Voice

So So Def laminitis Jermaine Dupri (left) was honored Sunday nighttime during the Atlanta Hawks 120-100 triumph implicit the visiting Milwaukee Bucks. (Photo Credit: Donnell Suggs/The Atlanta Voice)

On a nighttime that saw the Atlanta Hawks extremity a six-game losing streak down a stellar 42-point show from All-Star defender Trae Young, the existent prima of the evening was Atlanta-based grounds statement So So Def and its founder, Grammy award-winning shaper and Atlanta autochthonal Jermaine Dupri, 49.

The Atlanta Hawks hosted So So Def nighttime Sunday night. The evening was presented by planetary sneaker marque Adidas, which debuted Young’s caller sneaker, the Trae Young 1 successful a So So Def colorway.

Dupri opened State Farm Arena with the So So Def 25th anniversary amusement successful 2018, arsenic a autochthonal of the metropolis coming backmost to the arena to execute connected a nighttime successful his label’s grant feels surreal.

“To beryllium a kid from the metropolis and to bash a woody with Adidas and Trae Young is awesome,” said Dupri. “To bash it with a Hawks subordinate is simply a imagination travel true.”

Dupri, So So Def artists Jagged Edge and Bone Crusher, each performed during the game. Bonecrusher got things started with a show of his classic, “Never Scared” astatine the extremity of the archetypal quarter. Dupri and Jagged Edge entertained the adjacent sellout assemblage with a show of the group’s deed songs, “Let’s Get Married” and “Where the Party At?”.

So So Def and Atlanta person ever been synonymous successful the euphony manufacture and Dupri took clip to speech astir however 28 years aft starting his fledgling grounds statement it feels similar that enslaved remains arsenic beardown arsenic ever. Even if helium doesn’t ever cognize it. “As I get older, I commencement realizing however overmuch it means to the culture, helium said. “I didn’t cognize it, but I cognize it now.”

A fig of section celebrities were successful attendance contiguous successful enactment of So So Def and Dupri, including Xscape artist, songwriter and restaurateur Kandi Burress-Tucker, who hugged him successful the bowels of the arena pursuing the performance.

“To spot it support happening is amazing. I’m ever going to effort to bash thing for the city,” said Dupri.

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